Chapters · 4 min read
Priced close to cost, on purpose
We charge close to what a thing costs us to run and say exactly what we add on top, because the cheapest fair option in a category is the one people stay with and tell a friend about.
Most companies price for the most they can extract before you walk. We price for the opposite: close to what it costs us to run the thing, plus a markup we state plainly, set at the least we can charge and still be here in ten years. That reads like charity and isn't. It's a bet that the cheapest fair option in a category is the one people stay with, and mention to a friend, and that a name for not gouging people outlasts any margin we skip to earn it. The mechanics of where the money comes from are in how we make money; this is the promise underneath them, and every product we make keeps it.
Cost, plus a markup you can read
The most honest price we know how to write is a formula: what it costs us, plus what we keep. g1t does exactly that. It charges what it pays its providers (such as Cloudflare) plus 20%, by the second, from the first second. There's no per-seat line, no tier engineered to push you up a level, and no mystery about our margin, because the margin is the 20%.
Each product works out its own version, since each one has different costs. The principle is shared: close to cost, the markup stated in plain words, no per-seat pricing, and nothing on the bill you couldn't have predicted.
Low prices that stay low
The commitment isn't just low prices today. It's low prices that stay low. The oldest trick in software is to hook people cheap and raise the price once they depend on you, and it's the exact thing this rules out. When a price is tied to cost, it moves with cost: as running the thing gets cheaper, so does your bill. If a price ever rises, it's because the cost underneath it rose or you're getting materially more, the change is recorded with its reason, and you'll see it coming from a long way off.
No bill shock, no billing tricks
There's a whole industry of billing tricks, and we use none of them.
- No surprise charge at the end of the month for something you didn't know was metered.
- No pricing that quietly punishes you for growing, or charges you per head for adding a teammate.
- No free trial that flips into a charge you never noticed agreeing to.
- No "call sales for the price," and no maze to cancel.
If you ever pay us more, you'll see it coming, and it'll be because you used more or got more, not because we hid a meter somewhere clever.
If we genuinely can't work out whether a price is fair, we round in your favor. A few dollars isn't worth a customer's quiet sense that we nickel-and-dimed them, and it definitely isn't worth the story they'd tell about it.
Leaving is always an option
Low prices only mean something if you're free to leave, so you are. No lock-in, no hostage data, no contract written so that leaving hurts. Your work is yours, and getting it out is a first-class feature of every product, not a dead end we quietly never built. We're betting most people won't leave, not because they can't, but because staying is the better deal. A company that only keeps customers by making the exit painful has stopped competing on the thing that matters.
Why fair pricing wins
The worry with all of this is obvious: aren't we leaving money on the table? A little, in the short run, and it's the best trade we make. Price gouging buys you one good quarter and a reputation you spend years apologizing for. Being the option people trust on price compounds the other way: they stay longer, they bring others, and they give us the benefit of the doubt when we get something wrong.
This is the same logic as making users happy and the long view in our values. The cheapest fair price isn't the generous choice. Over a long enough time, it's the winning one. Each product publishes its prices on its own site; you can find them from our products page.